We listened carefully to feedback from our partners and your customers. The result is a SKU lineup based on the main points you made. Here is how we integrated your feedback in Windows 7:

Clarity: Which version of Windows is right for me? We made it easy to choose. Windows 7 is offered primarily in two editions: Windows 7 Home Premium and Windows 7 Professional.

Easier upgrades: I want easier upgrading to a different SKU.  Here's how we simplified: Windows 7 uses a single image for all SKUs. This means the bits for all the editions are already on your computer if you are running Windows 7. With Windows Anytime Upgrade, users can unlock and upgrade to a different SKU. 

One size does not fit all: With a billion users and thousands of partners around the world, can you make a SKU just for my market’s needs?  We can. Specialized needs for customers in specific markets are being addressed with Windows 7 Starter, Windows 7 Home Basic, and Windows 7 Ultimate. 

Keeping features: I don’t want to lose features when upgrading to a different SKU.
Consider it done. In Windows 7, each SKU is a superset of the previous SKU, so no features will be lost on upgrade.

Learn more about the primary SKUs for system builders: .pdf 66 KB | .xps 96 KB